Consume Consciously


get inspired by change makers already consuming CONSCIOUSLY Around the world


About project infinity

We all consume, it’s unavoidable. We all have to eat, wear clothes, live somewhere and do something with our lives and in the process we consume. We consume every time we buy or use something, but we don’t really think about where the things come from or where it goes after we’ve used it. Project infinity is about learning how to consume consciously so we can all find a better way of using what we’ve got. It’s about taking the time to make conscious consumption decisions and acknowledging the impact of those decisions.

To make the things we consume we need to use natural resources. At the moment we’re going on as if there’s an infinite supply. Unfortunately we live on a planet with finite resources. Project infinity is about sustainability, minimalism, zero waste and vegan lifestyles. It’s about supporting organic farmers to reduce the chemicals we’re exposed to. It’s about choosing safe cosmetics and making ethical clothing choices. It’s about choosing things that have a positive impact on your life, the lives of others and the environment. It’s not about doing everything right, it’s just about doing something. None of us can afford not to.